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Tuesday, July 19, 2011

O2 BEST BUSINESS PRACTICES > Ways Where the Dynamic Pricing Advantage Drive eCommerce Loyalty, Traffic, and Excitement


Dynamic pricing recognizes that the right price for a product or service is not a static figure, but a shifting target that changes depending on customer attributes, stage in the product lifecycle, supply and demand, competition, and many other factors. While all merchants know this, few have effectively harnessed the power of dynamic pricing due to cost and technological complexity. This white paper will explain how pragmatic approaches to dynamic pricing—including price segmentation, online auctions, and flash sales—can be used to cost-effectively maximize revenues and optimize prices without undue technological complexity, as well as drive web traffic, generate buzz, build brand, and cement customer loyalty.


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